Saif and Sound is one of the most established personalities in the Music & Entertainment industry in the UAE. Having taken part in some of the region’s biggest events, Saif’s ability to perform at the highest level comes as second nature. As a result, he has performed alongside the industry’s biggest names, such as French Montana, 2 Chainz, Craig David, Sean Paul, Tinie Tempah, Mark Ronson, Ashanti, T-Pain, Rita Ora, Wyclef Jean, Tiesto and more.
Saif began as a record breaker. At 19 he was the youngest ever radio host in the UAE. Inspired and driven by his passion for the music industry, Saif now hosts “The Drive Show” on Channel 4 104.8, one of the most listened to radio shows in the country. Saif’s unique style on the radio waves has earned him a reputation as one of the Region’s favourite radio hosts, consistently providing the best music and most interesting current topics of discussion.
Saif has become one of the most established names in the nightlife scene in the UAE. Brushing shoulders with A List celebrity as a result and playing at venues like Mad Yas Island, Billionaire Mansion, Movida, Gotha Club, People by Crystal, Saadiyat Beach Club and many more. Saif has also been invited to perform at elite clubs in Miami, London, Germany, Baku and more.
Away from the Radio, Saif has performed in the region’s biggest events such as the 2017 & 2018 FIFA Club World Cup, 2019 AFC Asian Cup, Abu Dhabi F1 Grand Prix Concert and 3 Editions of Beats on the Beach alongside J. Cole, Travis Scott, Jason Derulo and more! Saif’s stellar reputation is well known among industry greats, with legendary Hip Hop Artist Juicy J specifically requesting for Saif to open and warm up the crowd of 30,000 for him. This reputation has led Saif to open for the world’s biggest names in Coldplay, Katy Perry, Nicki Minaj, Ludacris, Ciara and more! His ability and passion for entertaining a crowd has led him to host brilliant events such as Sole DXB, Yasalam Emerging Talent, NEO Run, Red Bull Air Race and the ITU World Triathlon, to name a few.
Saif’s ability to connect with fans across the globe goes partly in thanks to his engaging social media activities. With over 40K followers, you can gain an insight into Saif’s busy day to day life and all his endeavours. He has carried out social media campaigns with Nissan, Timberland, Sun and Sand Sports, Mall of the Emirates, Huawei, Sennheiser and more.
Let me tell you the story of how I got into radio. Being 5 minutes younger than my twin brother, I always felt the need to speak out loud to get my parents attention. This habit grew on me, and now everyone complains of my loud voice. Despite this habit being an annoyance to my surrounding, it was a call for me to consider a career that requires it, and HERE I AM!! I started DJing in Abu Dhabi where I was born at the age of 14 and ever since then I haven't spent a day without extensively listening to music. My nickname at home is "Mr. I Know" because the answer to any question is at the tip of my tongue. Apart from radio, you can catch me DJing around different venues in Abu Dhabi and Dubai.